Several years ago, I was invited to apply to become one of the Celebrity Producers on ITV’s This Morning. It was truly an amazing opportunity and a dream to work with a fantastic team and, the tempting glitz of TV glamour it would bring, also sparked appeal. At the time, I was also lucky to
Long-term video strategy helps you plan and create content that will really serve your business. How you prioritise the video content you create should be driven by where you need to make the most progress. Is it increasing company awareness? Is it explaining your product or service? Is it demonstrating your uniqueness over your
These days, advertising sales are being replaced by branded content. To truly succeed you need to commit to your audience and establish a unique personality for your organisation. That means, your personality needs to resonate with your audience. Your audience wants empathy, to know that you care about their problems and that you have
I love how storytelling is used in documentaries, don’t you? Documentaries offer insights into hidden worlds that we might not usually seek out ourselves. Actress, Susan Sarandon said, “Storytelling is what makes us human, it is our common currency and as such can be a powerful tool for positive change. Compelling narratives have the
A video marketing strategy is no longer "up-and-coming" - it's already here, and it's a powerful way to communicate your brand story, explain your value, and build relationships with your customers and prospects. And, statistics show it's working very well. Did you know, for example, that including video on a landing page can increase
They say a picture is worth 1,000 words, right? If that’s true, what is a minute of good video worth? A moving image is powerful for it has the ability to stir our emotions and, the right combination of images accompanied with the right music can tell an extremely compelling story. Video is everywhere
